Building Pipes

There is a classic story used in network marketing circles. A town needs water. Two people volunteer to carry buckets from the river. One carries buckets all day and earns money for each trip. The other spends the first year building a pipe from the river to the town. While the pipe is being built, they earn nothing. Once it is done, water flows continuously — whether they work or not. The bucket carrier earns money today. The pipe builder earns money for years. Building a doTERRA business is building a pipe. The early months of effort — the conversations, the sessions, the follow-up, the training — are the pipe being laid. The monthly LRP volume from a team of consistent users is the water flowing through it.

There is a limit to how much one person can do. Personal effort has a ceiling. Duplication does not. When you teach someone to teach someone, the output grows beyond what you could ever generate alone. A team of three people who each teach three people who each teach three people — 39 people total — will always outperform one extraordinary person doing everything themselves. This is not about doing less. It is about doing the right things: teaching others to do what you do.

• Your primary role is not to find new customers — it is to build new leaders
• Every session you run, bring someone who might run their own sessions one day
• The tools you use to share oils should be simple enough that anyone could use them
• Your income ceiling is determined by the depth of your duplication, not your personal activity level